Sponsorship
The Publishing Performance Show is a top 5% global podcast with a fast-growing audience of self-published and traditionally published authors looking to sell more books and scale their businesses. Each week, thousands of listeners tune in to hear expert interviews and actionable strategies on book marketing, advertising and publishing strategies.
Our audience is highly engaged and actively searching for tools, services, and tactics to grow their publishing businesses—making this a prime opportunity to get your brand in front of motivated authors.
Who listens?
- New and established authors looking to scale their book sales
- Global audience spanning the US, UK, Canada, and beyond
- Thousands of weekly listeners (and growing fast!)
- Industry professionals including publishers, editors, and marketers
Sponsorship options
We offer flexible sponsorship packages:
- Podcast Sponsorship – Get your brand in front of thousands with pre-roll or mid-roll ad placements.
- Newsletter Sponsorship – Feature your brand in my newsletter, reaching a dedicated audience of 5442 authors (and counting), with an open rate of 48%
- Teddy’s Book Club – Promote your book as my Free Book of the Week, to my weekly newsletter during a free promotion period to get loads of downloads and reviews.
- Social Media Mentions – Get extra visibility with shout-outs across our social platforms. I don’t do many of these, but I am open to talking about it.
- Custom Sponsorships – Looking for something unique? Let’s collaborate on a tailored campaign.
Pricing & Availability
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The Publishing Performance Show Sponsorship Media Kit
About the Podcast The Publishing Performance Show is a 3x/week podcast helping authors succeed in writing, publishing, and marketing their books. Hosted by an ex-undertaker turned publishing expert, the show features interviews with top authors, marketers, and industry insiders. Listeners walk away with real strategies they can apply immediately to make more money selling books.
- 2-3 episodes per week (10–13 per month)
- Engaged and growing audience of self-published authors and professionals
- Trusted by the indie publishing community
Audience Profile:
- Indie authors, self-publishers, and content creators
- Strong interest in tools, software, marketing, and publishing services
- Loyal listenership with strong word-of-mouth growth
- Average of 1,000 listens per episode
- Over 5,000 (and counting) self publishers in my newsletter
Sponsorship Packages
Newsletter only – $100
1 feature in weekly newsletter (logo, short description, call-to-action)
Bronze Tier – $300
- Mid-roll ad in 3 podcast episodes (baked into the episode)
- Link and sponsor credit in show notes of each episode
Silver Tier – $400
- Mid-roll ad in 3 episodes (baked into the episode)
- Link and sponsor credit in show notes
- 1 feature in weekly newsletter (logo, short description, call-to-action)
Gold Tier – $700
- Mid-roll ads in all episodes for 1 month (12 episodes total) (baked into the episode)
- Link and sponsor credit in all show notes
- 2 newsletter mentions (intro or feature section)
Why Sponsor Us?
- Hyper-targeted niche of publishing professionals and indie authors
- Authentic host-read ads that feel natural to listeners
- Newsletter and podcast combo boosts brand visibility
- Long-term exposure (baked-in ads live on permanently in episodes)
Ad Format All podcast ads are:
- Mid-roll (around 30–60 seconds)
- Personally read and recorded by Teddy
- Can be scripted by sponsor or customized in the Teddy’s voice
Newsletter placements include:
- Logo or image
- Short paragraph description
- Clear CTA with link
Get in touch with me at teddy@publishingperformance.com