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Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.
In this episode:
- Overview of Lulu.com's print-on-demand services
- Detailed explanation of spiral bound book production
- Limitations and possibilities with spiral binding
- Success stories and case studies
- Direct sales opportunities through Lulu
- Print-on-demand global distribution networks
- Tips for choosing the right binding format
Resources Mentioned:
- Lulu.com print-on-demand platform
- Lulu Shopify plugin for direct sales
- Global print network facilities (US, UK, France, Australia)
- Free downloadable interior files and templates
- Lulu cover creator tool
- WooCommerce and Wix integrations
Book recommendations:
Connect with Lulu:
- Website: https://www.lulu.com/
- Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/new
- Direct Sales Plugins Available Through Lulu
- Shopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopify
- Wix integration: https://www.lulu.com/sell/sell-on-your-site/wix
- WooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerce
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook – https://www.facebook.com/publishingperformance/
- Pinterest – https://nz.pinterest.com/publishingperformance/
- Instagram – https://instagram.com/publishingperformanceinsta
- Youtube –https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin – https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community – https://www.facebook.com/groups/publishingperformance/