Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One’s Own – women writers’ network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through planning and writing their books and is the UK’s most experienced business book mentor. She recently won a Stevie Award for Women Helping Women in Business; and the Great British Businesswomen’s Award for Creative Industries Businesswoman of the Year for her work supporting more women to write and publish their business books.
In this episode:
- The journey from idea to published business book
- Using AI tools to support (not replace) writing
- Creating authentic business books
- Hybrid publishing vs self-publishing
- Book positioning strategies
- Writing habits and routines
- Distribution and marketing approaches
Resources mentioned:
- Book Magic AI: https://bookmagic.ai/
- Rethink Press: http://www.rethinkpress.com/
- KDP (Kindle Direct Publishing): https://kdp.amazon.com/
- Project Gutenberg: https://www.gutenberg.org/
- Key Person of Influence: https://www.keypersonofinfluence.com/
Book recommendations:
- The Authority Gap by Mary Ann Sieghart: https://www.amazon.com/Authority-Gap-women-still-seriously/dp/0857527568
Connect with Lucy:
- Get your Free Trial for Book Magic AI: https://bookmagic.ai/
- Rethink Press: http://www.rethinkpress.com/
- Personal Website: https://www.lucymccarraher.com/
- Linkedin: https://uk.linkedin.com/in/lucymccarraher
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook – https://www.facebook.com/publishingperformance/
- Pinterest – https://nz.pinterest.com/publishingperformance/
- Instagram – https://instagram.com/publishingperformanceinsta
- Youtube –https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin – https://www.linkedin.com/company/publishing-performance/