Melissa Torres – The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)

The Publishing Performance Show
The Publishing Performance Show
Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)
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[RECORDED LIVE AT AUTHOR NATION 2024 – LAS VEGAS]

Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.

In this episode:

  • Defining the middle-grade age range and its subgroups
  • The importance of paperback books in the middle-grade market
  • Crafting book covers and series branding for middle-grade readers
  • The dual approach to marketing: appealing to parents and kids
  • Tailoring newsletter frequency and content for middle-grade audiences
  • Leveraging Instagram and TikTok for middle-grade book promotion
  • Melissa’s bestselling middle-grade series about gymnasts
  • Direct sales strategies and the benefits of selling book bundles
  • Protecting children’s privacy on social media as a middle-grade author
  • Maximizing Amazon Ads for middle-grade books

 

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