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Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.
In this episode:
- Evolution from publishing to boutique publicity
- Essential author platform elements
- Media outreach strategies
- Social media tactics for authors
- Importance of core messaging
- Changes in book marketing landscape
- Local bookstore resurgence
Resources mentioned:
- Website essentials
- Social media platforms
- Media contacts
- Press materials
- Local bookstore events
- Virtual seminars
Book recommendations:
- Media Darlings by Joanne McCall: https://www.amazon.com/Media-Darling-Shine-Through-Interview/dp/1736095005
- Confessions of an Economic Hitman by John Perkins: https://www.amazon.com/Confessions-Economic-Hit-John-Perkins/dp/0452287081
- The Genius of Empathy by Judith Orloff: https://www.amazon.com/Genius-Empathy-Practical-Sensitive-Relationships/dp/1683649710
Connect with Cathy:
- Website: https://www.cslewispublicity.com/
- DIY Publicity blog: https://www.cslewispublicity.com/blog/
- Contact: https://www.cslewispublicity.com/contact-us/
Connect with Teddy Smith:
- @teddyagsmith
- Website: https://publishingperformance.com/?ref=ywm3mtc
- Facebook – https://www.facebook.com/publishingperformance/
- Pinterest – https://nz.pinterest.com/publishingperformance/
- Instagram – https://instagram.com/publishingperformanceinsta
- Youtube –https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
- Linkedin – https://www.linkedin.com/company/publishing-performance/
Join our Facebook Community – https://www.facebook.com/groups/publishingperformance/