Oriana Leckert from Kickstarter – How Authors Are Raising Millions Through Crowdfunding

The Publishing Performance Show

Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding

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Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

• Understanding Kickstarter's role in publishing
• Creating successful crowdfunding campaigns
• Setting realistic funding goals
• Designing compelling rewards
• Building community before launching
• Case studies of successful book campaigns
• Common mistakes to avoid

Resources mentioned:

• Kickstarter.com/publishing
• Kickstarter for Authors Facebook group (6,000+ members)
• Russell Notle's book on Kickstarter
• Anthea Sharp's guide for authors
• Writer MBA with Monica Lionel

Featured Kickstarter Campaigns:

• The Obsidian Spindle Saga
• Feyland Tales
• The Gilded Rose Auction
• Cradle Books 7-9 by Will Wight
• Saphira Statue
• Nightlight Daily Horoscopes 2024

Book recommendations:

• Dungeon Crawler Carl by Matt Diniman – https://www.amazon.com/Dungeon-Crawler-Carl-7-book-series/dp/B08BX5D4LC

Connect with Oriana:

• Website: https://www.kickstarter.com/
• Facebook: http://www.facebook.com/kickstarter
• Instagram: http://www.instagram.com/kickstarter
• Youtube: http://www.youtube.com/user/kickstarter
• Kickstarter Publishing newsletter: https://www.kickstarter.com/newsletters
• Kickstarter Publishing Category: https://www.kickstarter.com/discover/categories/publishing

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
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• Youtube –https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
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